Look at what this BMW dealer did

So heres a link to a news story that been all the news.  This dealer paid to put two little characters on top of their billboard and caused numerous 911 calls to report someone on top of a billboard.  Heres the link to the story w a link to Youtube.   http://www.autoblog.com/2010/01/22/bmw-dealers-billboard-scaring-motorists-into-911-calls-w-video/